Google Ads Optimization

  • Posted 1 month ago
  • Remote

Job description

We are seeking a Google Ads expert to optimize and manage our luxury brand's online advertising campaigns. Our brand offers exclusive and high-end products and services targeted at affluent individuals who appreciate luxury and excellence. The ideal candidate will have extensive experience in luxury brand marketing and a proven track record of success with Google Ads campaigns. They will be responsible for creating and implementing a comprehensive strategy to increase brand awareness, drive qualified traffic, and ultimately increase conversions and sales. Key responsibilities include:
  1. Conducting thorough keyword research to identify high-value search terms that align with our luxury brand and target audience.
  2. Creating and optimizing text and display ads that effectively communicate our brand's unique value proposition and appeal to our target audience.
  3. Developing and implementing remarketing campaigns to re-engage website visitors and previous customers.
  4. Monitoring and analyzing campaign performance using key metrics such as click-through rates, conversion rates, and return on ad spend.
  5. Ongoing optimization of ad copy, targeting, and bidding strategies to improve campaign performance and maximize ROI.
  6. Collaborating with our marketing team to align Google Ads campaigns with our broader marketing and branding initiatives.
The successful candidate will be knowledgeable about the luxury market and possess strong analytical and strategic thinking skills. They will also have a deep understanding of Google Ads best practices and be able to stay up-to-date with the latest industry trends and developments. If you have a passion for luxury marketing and a proven ability to deliver results through Google Ads, we would love to hear from you. This is an exciting opportunity to make a real impact on our brand's online presence and drive tangible business results.
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